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  1. Why we do what we do...

    Someone tweeted to me today:
    "myself & 5 friends would have already bought season 3 by now. instead we'll suffer through the season 15min at a time. Question: Do you think we'll buy it at the end of this year?"
    My response: "Nope. And that's fine if you don't. You can't buy a TV season before it airs, that's just how it works."

    So why is that? Why would we take this route? Simple. Growth.

    There are
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